Some would argue that jewelry is for women not for men. Although I would tend to disagree with that I do believe that most jewelry designers create jewelry first and foremost with women in mind.
Traditionally, it has always been that way and I can’t see it changing any time soon. As a result, women are spoilt for choice when it comes to designers creating stunning pieces of jewelry for them to wear. David Yurman is no exception and he caters for most women’s tastes providing that the lady likes classy jewelry !
Yurman’s success can be traced back to the design of a woman’s bracelet he created thirty years ago. The silver cable bracelet has now become a signature theme throughout most of his designs and. of course, it was designed to be worn by women.
The cable bracelet was a phenomenal success and as sales continued to rise then David Yurman was able to expand his collection to include other pieces. Despite the passing of time, the cable bracelet design is still the most successful item in his collection today !
The current David Yurman collection for women is now much wider and diverse than it was when he first set out. Bracelets are still a staple of his collection but they’re available in a wide choice of styles and designs. Silver is his preferred choice of material across all categories of jewelry and especially bracelets but in recent years his collection has become more innovate and contemporary. One fine example is the leather braided bracelet which has echoes of the original cable bracelet from 30 yrs back. This design has evolved into variations of the same theme and as well as the leather bracelets there are also rubber weave bracelets-the clasp is always in silver of course (David’s favourite metal) !
The introduction of bead bracelets has been very succesful and they are a welcome addition to the David Yurman range. Available in black onyx, malachite, tiger’s eye and various other stones there is plenty to choose from.
There is but one bracelet made from gold and that is an 18 karat gold beauty. The vast majority of his bracelets are crafted from silver and as mentioned leather or rubber.
Prices are more than reasonable as fifteen of the bracelets in the collection retail for less than $ 400 which isn’t bad for a premier jewelry designer.